Anastasia serves as Senior Vice President of the Advertising Council’s Digital Innovation group where she leads digital strategy for all Ad Council campaigns. She has worked in media for the past 20+ years and helped launch youth oriented web and television properties for Oxygen and Current TV before founding the influential youth marketing site Ypulse.com. Her first book, Totally Wired: What Teens & Tweens Are Really Doing Online, was published by St. Martin's Press.