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Friday, June 29 • 2:30pm - 2:50pm
Using Behavior Change Techniques to Improve Game Outcomes

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Behavior change is an elusive goal for many social impact game designers – impact that is commonly targeted but less frequently achieved. How can designers improve the behavioral outcomes of their games? This talk will examine how games can successfully employ traditional Behavior Change Techniques (BCTs) to enhance the outcomes of their games. Presentation will include a brief process for evaluating BCTs and integrating them into game designs. The talk will explore examples of existing games that have successfully employed BCTs to achieve effective change to guide and inspire designers to create more influential games.

avatar for Emily Treat

Emily Treat

Director Experience Strategy, Mad*Pow
Emily is a game designer, producer and strategist who explores the cross sections of design, technology and social impact. She has consulted on over 200 social impact gaming initiatives and oversaw development of multiple award winning titles. Emily led development of Half the Sky... Read More →

Friday June 29, 2018 2:30pm - 2:50pm EDT
Room 104