2018 Games for Change Festival

Behavior change is an elusive goal for many social impact game designers – impact that is commonly targeted but less frequently achieved. How can designers improve the behavioral outcomes of their games? This talk will examine how games can successfully employ traditional Behavior Change Techniques (BCTs) to enhance the outcomes of their games. Presentation will include a brief process for evaluating BCTs and integrating them into game designs. The talk will explore examples of existing games that have successfully employed BCTs to achieve effective change to guide and inspire designers to create more influential games.