2018 Games for Change Festival

Hopelab started with an odd question: could video games cure cancer? Back in 2001, when the most popular video games involved violence, destruction, and sexual innuendo, the idea of a game for healing was unheard of and even a bit laughable. Hopelab’s first product, a research-based video game featuring a nanobot destroying cancer cells, launched a progression of health and well-being technologies. And since that first game, Re-Mission, we’ve designed our way into unique ways of keeping young people healthy. This is the story of Hopelab’s evolution from game developer to social innovation lab.