2018 Games for Change Festival

With games being designed that seek changes in intention, attitudes and behavior it’s more important than ever that we evaluate the games we design and understand their true effects. A team from the University of Miami designed a game-based intervention with the goal to reduce intentions to indoor tan. We found that games can be a powerful persuasion tactic but not always in the ways one would expect! Join us as we share our design process and findings, which indicate the importance of knowing your target audience and how there isn’t a one-size fits all approach to designing such interventions.