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Friday, June 29 • 2:00pm - 2:20pm
Hypothesis Tested: Designing Social Impact Games with Theoretical Frameworks

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With games being designed that seek changes in intention, attitudes and behavior it’s more important than ever that we evaluate the games we design and understand their true effects. A team from the University of Miami designed a game-based intervention with the goal to reduce intentions to indoor tan. We found that games can be a powerful persuasion tactic but not always in the ways one would expect! Join us as we share our design process and findings, which indicate the importance of knowing your target audience and how there isn’t a one-size fits all approach to designing such interventions.

avatar for Clay Ewing

Clay Ewing

Assistant Professor, Department of Interactive Media, School of Communication, University of Miami
Clay Ewing is an award winning creative technologist with a focus on social impact games. Professor Ewing’s projects have tackled issues such as vector borne diseases, the cost of health care, cancer, social safety nets and labor practices. Clay has worked with numerous non-profits... Read More →

Friday June 29, 2018 2:00pm - 2:20pm EDT
Room 104