Back To Schedule
Thursday, June 28 • 12:15pm - 12:35pm
Game On: What We Learned from Launching Our First Location-Based Game @ PAX

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Over Labor Day Weekend 2017, The Ad Council returned to PAX West with our Love Has No Labels campaign, celebrating diversity and inclusion for a second year. We realized that talking to attendees about such an important issue in the seconds you have them captive at a booth was challenging. While we raised awareness about the campaign, we wanted to engage them in a deeper way. We launched our first geo-location game with Artifact Technologies called The League of Extraordinary Humans. In our case study, we will share what worked and more importantly what was challenging about the experience.

avatar for Anastasia Goodstein

Anastasia Goodstein

SVP, Digital Innovation, The Ad Council
Anastasia serves as Senior Vice President of the Advertising Council’s Digital Innovation group where she leads digital strategy for all Ad Council campaigns. She has worked in media for the past 20+ years and helped launch youth oriented web and television properties for Oxygen... Read More →

Thursday June 28, 2018 12:15pm - 12:35pm EDT
Mainstage - Tishman Auditorium