2018 Games for Change Festival

Over Labor Day Weekend 2017, The Ad Council returned to PAX West with our Love Has No Labels campaign, celebrating diversity and inclusion for a second year. We realized that talking to attendees about such an important issue in the seconds you have them captive at a booth was challenging. While we raised awareness about the campaign, we wanted to engage them in a deeper way. We launched our first geo-location game with Artifact Technologies called The League of Extraordinary Humans. In our case study, we will share what worked and more importantly what was challenging about the experience.